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Product innovation training for start-up founders
Getting started
Learning habit - before you dive in (2:50)
Activity - learning habit
Welcome video (2:45)
Welcome document
Product innovation framework
Product innovation process
Bonus Video - Google Webinar (45:32)
Case study overview
Training Tools
Chapter 1 - Mindset
The entrepreneur mindset
Video - behaviours are key (2:49)
Behaviour change model
Activity - Behaviour change
Video - how to change behaviour (2:29)
Bonus: Tiny Habits Book Notes
Chapter 2 - Opportunity identification
Video - love the problem (0:19)
Strategic focus area
Activity - strategic focus area
Innovation charter
Activity - innovation charter
WTF are needs?
3 Types of research
Activity - ethnography design
Video - recruiting customers to interview (1:56)
Customer interviewing
Video - unusual interview tip (0:44)
Activity - interview design
Needs synthesis
Activity - needs synthesis
30 Second Survey
Chapter 3 - Opportunity selection
Needs selection
Video - needs selection (2:11)
Target market
Market analysis
Video - market analysis (1:09)
Activity - market analysis
Needs canvas
Activity - needs canvas
30 Second Survey
Chapter 4 - Solution generation
Solution generation - not quite a step-by-step process...
Solution inspiration
Activity - solution insights
Solution constraints
Why I don't brainstorm
Ideal solution
Video - ideal solution (1:52)
Video - ideal solution exercise (1:30)
Activity - ideal solution formulation
Constraints brainstorming
Video - constraints brainstorm (1:28)
Activity - constraints brainstorm
Minimum Loveable Product (MLP)
Video - minimum lovable product (0:45)
Activity - minimum lovable product
What makes a great idea
30 Second Survey
Chapter 5 - Business model development
Business model canvas
Video - using the business model canvas (0:36)
Activity - business model canvas
Identifying partners
Activity - identifying partners
Profit model
Customer journey (optional)
'Proper' market analysis
Activity - market size
Chapter 6 - Solution validation
Real-win-worth-it
Solution assumptions
Video - validate your ideas (1:24)
Activity - identifying assumptions
Activity - hypothesis testing
Pretotyping
Video - pretotyping vs prototyping (0:58)
Mock-ups
1 minute survey
Chapter 7 - Product pitch
Building the press release (PR)
Video - PR vs Pitch Deck (1:50)
Building the FAQ
Activity - PR + FAQ
Delivering PR & FAQ
Things I wish I knew
Solution generation - not quite a step-by-step process...
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