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Getting started
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Chapter 1 - Mindset
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Chapter 2 - Opportunity identification
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- Video - love the problem (0:19)
- Strategic focus area
- Activity - strategic focus area
- Innovation charter
- Activity - innovation charter
- WTF are needs?
- 3 Types of research
- Activity - ethnography design
- Video - recruiting customers to interview (1:56)
- Customer interviewing
- Video - unusual interview tip (0:44)
- Activity - interview design
- Needs synthesis
- Activity - needs synthesis
- 30 Second Survey
Chapter 3 - Opportunity selection
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Chapter 4 - Solution generation
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- Solution generation - not quite a step-by-step process...
- Solution inspiration
- Activity - solution insights
- Solution constraints
- Why I don't brainstorm
- Ideal solution
- Video - ideal solution (1:52)
- Video - ideal solution exercise (1:30)
- Activity - ideal solution formulation
- Constraints brainstorming
- Video - constraints brainstorm (1:28)
- Activity - constraints brainstorm
- Minimum Loveable Product (MLP)
- Video - minimum lovable product (0:45)
- Activity - minimum lovable product
- What makes a great idea
- 30 Second Survey
Chapter 5 - Business model development
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Chapter 6 - Solution validation
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Chapter 7 - Product pitch
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Questions?
If you have any questions please reach out to Anna at [email protected]ion.com.