This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Product innovation training for start-up founders
Getting started
Learning habit - before you dive in (2:50)
Activity - learning habit
Welcome video (2:45)
Welcome document
Product innovation framework
Product innovation process
Bonus Video - Google Webinar (45:32)
Case study overview
Training Tools
Chapter 1 - Mindset
The entrepreneur mindset
Video - behaviours are key (2:49)
Behaviour change model
Activity - Behaviour change
Video - how to change behaviour (2:29)
Bonus: Tiny Habits Book Notes
Chapter 2 - Opportunity identification
Video - love the problem (0:19)
Strategic focus area
Activity - strategic focus area
Innovation charter
Activity - innovation charter
WTF are needs?
3 Types of research
Activity - ethnography design
Video - recruiting customers to interview (1:56)
Customer interviewing
Video - unusual interview tip (0:44)
Activity - interview design
Needs synthesis
Activity - needs synthesis
30 Second Survey
Chapter 3 - Opportunity selection
Needs selection
Video - needs selection (2:11)
Target market
Market analysis
Video - market analysis (1:09)
Activity - market analysis
Needs canvas
Activity - needs canvas
30 Second Survey
Chapter 4 - Solution generation
Solution generation - not quite a step-by-step process...
Solution inspiration
Activity - solution insights
Solution constraints
Why I don't brainstorm
Ideal solution
Video - ideal solution (1:52)
Video - ideal solution exercise (1:30)
Activity - ideal solution formulation
Constraints brainstorming
Video - constraints brainstorm (1:28)
Activity - constraints brainstorm
Minimum Loveable Product (MLP)
Video - minimum lovable product (0:45)
Activity - minimum lovable product
What makes a great idea
30 Second Survey
Chapter 5 - Business model development
Business model canvas
Video - using the business model canvas (0:36)
Activity - business model canvas
Identifying partners
Activity - identifying partners
Profit model
Customer journey (optional)
'Proper' market analysis
Activity - market size
Chapter 6 - Solution validation
Real-win-worth-it
Solution assumptions
Video - validate your ideas (1:24)
Activity - identifying assumptions
Activity - hypothesis testing
Pretotyping
Video - pretotyping vs prototyping (0:58)
Mock-ups
1 minute survey
Chapter 7 - Product pitch
Building the press release (PR)
Video - PR vs Pitch Deck (1:50)
Building the FAQ
Activity - PR + FAQ
Delivering PR & FAQ
Things I wish I knew
Activity - market analysis
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock